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LOVE IT - Visual Identity
Brand e Visual Identity - Illustrazione - Social Media
L'obiettivo era creare una Visual Identity che riflettesse i valori e l'essenza del locale, un luogo di condivisione dove il cibo è protagonista. Un posto perfetto dalla colazione alla cena, e anche oltre! I "Brand Heroes" sono proprio loro, i prodotti. Ho quindi deciso di utilizzarli come portavoce della narrazione e di costruire intorno a essi una Visual Identity caratterizzata da una tipografia molto presente e ben marcata, unita ad head line sopra le righe, il tutto supportato da colori accesi e di forte impatto. Insomma, in un modo o nell'altro, non può passare inosservata.
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